Sprite delights movie lovers during Black Panther Movie's release

By Akinola Ajibade

Sprite Zero, a sugar free soft drink in the household of Coco Cola, the world softdrink giants, threw film enthusiastics into excitement in Lagos recently.

The event:release of Marvel Studios’ Black Panther film titled:“Wakanda Forever”, 

Sprite Zero achieved this goal through partnership  with the Filmhouse on a West African Premiere..

The programme came on the heels of a global collaboration between Marvel Studios and Sprite Zero Sugar, which has a refreshing new campaign tagged “Infinite Potential and Zero Limits”.

The campaign features limited-edition packaging, new TV creative and a QR-activated AR and digital experience—all to inspire and empower tomorrow’s creative talent to explore and patiently pursue their true gifts.

Held at the Filmhouse IMAX Cinema, Lekki, Lagos, the event brought together guests and celebrities, who displayed rich African culture, while at the same time,  treated to ice-cold signature Sprite Zero cocktails from the Zero Limits bar as well as local finger foods in tandem with the theme of the event.  

The event witnessed with the use of 360 camera, which  helpedvin  capturing  the  attendees, as part of the brand’s promise to continually creating memorable occasions for its consumers.

Also, guests were brought to the "throne room," where they posed for fascinating pictures and paid respect to the fictional Wakanda monarch.

Thereafter, Sprite Zero followed up with an exclusive private viewing of the new Marvel installation that hosted 75 lucky consumers to the thrills of the action-packed movie. Just as glamorous as the recent Premiere, the exclusive event showcased a memorable range of activities for consumers that allowed for interactions and engagement prior to the start of the movie.   

Speaking at the occasion, the Marketing Director, Coca-Cola Nigeria, Yusuf Murtala, explained that Sprite continues to embrace young creative talent and its collaboration with Marvel Studios helps add more depth to the diverse possibilities that the brand offers. He said, “We showcase our diversity as a brand by fostering an enriching experience for movie enthusiasts in Nigeria. We will continue to deepen our engagement with our beloved consumers by delivering value on a premium scale while providing fun moments during life’s heated moments”.  

Recall that Sprite recently announced the launch of a new campaign, Sprite Limelight, which sought to bring to realization, the purpose, and aspiration of youths and support them at the apex of their heat period by cooling them down through music. 

The new music program was part of Sprite’s new global brand narrative, Heat Happens, which positions the brand as the drink that helps the youth cool down in the face of everyday heated moments.